Will Social Media Marketing work for your business?
Social media marketing refers to the process of obtaining traffic through social media sites such as Facebook, Twitter, Instagram, Google plus, etc... by sharing your content, services or products on your wall, groups or private conversations.
Every social media channel is a little different and all have pros and cons, putting together a social media plan tailored to your businesses needs is important, as it's not just about publishing a bit of information on your wall or as a tweet and hope that everyone see's it, no, you need to create interesting and thought through content, publish and sharing at certain times of the day, and try create debates or constructive conversation to draw more attention, what and how you reply and interact with social media users is crucial for converting that friendly conversation into a sale.
Social media marketing best practices
There is no one-way to do social marketing, but by optimizing your campaign performance by publishing engaging content that gives your consumers a reason to revisit your page is a great way to start, sometimes these consumers may share the posts you publish giving your publication more visibility each time it gets shared or liked.
Most social media channels now offer analytical insight into how well your page and publications are preforming, analyzing this feedback might give you an idea what content your consumers like and engage with more.