DIGITAL MARKETING

With so many different digital marketing types, its important to understand how each one affects you separately.

DIGITAL MARKETING TYPES

When it comes to digital marketing, certain types of marketing will give you more brand awareness, and others will be more aimed towards making a sale (Conversion), another factor to consider is if you are selling to customers (B2C) or if you are selling to businesses (B2B), lets see how these factors influence our current marketing services.

Advertising type

Some advertising types will lead to more brand awareness instead of trying to convert like PPC.

Brand (Awareness)
OR
Sale (Conversion)

Client type

The client type should be considered, its not the same selling to businesess as it is to people.

B2C (Business to Customer)
OR
B2B (Business to Business)

FACEBOOK ADVERTISING

Facebook helps you grow a community, with each post you publish and each like you get, your community gets stronger and advertising potential increases and is especially great for local businesses.

Awareness 75%
Conversion 25%
B2C 75%
B2B 25%

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TWITTER ADVERTISING

Twitter is really far reaching and it has great potential for businesses, especially if you provide services or sell products that can be shipped worldwide

Awareness 75%
Conversion 25%
B2C 25%
B2B 75%

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EMAIL MARKETING

Emails are personal and land directly in the inbox of your clients, they are great for converting sales or announcing offers or events.

Awareness 25%
Conversion 75%
B2C 50%
B2B 50%

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ADWORDS

Adwords are well written ads that appear at the top in Google's search results so that people go directly to your product without visiting your homepage

Awareness 25%
Conversion 75%
B2C 50%
B2B 50%

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BLOGGING

Blog posts are great all around as long as they are in-depth, well written and contain a few links or banners to guide your users to your services or products

Awareness 50%
Conversion 50%
B2C 50%
B2B 50%

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LOOKING FOR SEO SERVICES?

If you want organic traffic then your website needs continued SEO so that the rankings can be improved for the selected keywords.

LEARN MORE ABOUT SEO

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